Who are we

The realization "The world around us is changing at a rapid pace"

Instability is something that characterizes the 2020s of this century, the era of carefree peace and security seems to be over. Pandemics, climate change, war, economic and political instability, migration and inflation make the world increasingly complex and unpredictable. For more and more people this is the reality and it is getting pretty close.

What starts far away can hit us faster than we expect. During the lockdowns of the COVID-19 pandemic, supermarket shelves were emptied faster than they could be replenished. This situation was short-lived and could be resolved quickly, but it gave a realistic picture of an emergency. During situations such as a major natural disaster, war or cyber attacks, the effect on the transport of food and the availability of electricity will be enormous. Such a situation would be extremely chaotic, it would be impossible for emergency services to support everyone.

The origin of our company

From this realization we started with a concept of our own emergency package and an accompanying emergency plan. What would we do ourselves during an emergency? When our own plan started to take shape, we started talking to family and friends who we also wanted to give tips.

After research, it was realized that the first 72 hours are crucial. 72 hours is generally the duration of self-reliance that you need to have during an emergency to get a grip on a local emergency. With this knowledge in hand, we investigated what is needed in a 72-hour emergency. The most diverse ideas emerged, resulting in the current composition.

We are a start-up company with a lot of preparatory thinking , a mission and above all a vision. The idea started in 2019 and has grown enormously since then. We are a start-up in the sense of bringing our idea to market. We have big plans with Klaar voor nood and have many more products and ideas in development.

The name "Ready for emergency"

We came up with the name Klaar voor nood (Ready for Emergency) because it can be a company name and a statement at the same time. When our plan was finished, we were ready for an emergency and therefore ready for emergency. It is something you can say when you are convinced that you are well prepared. That you are able to take care of yourself, your family and the people around you in every situation.

The logo

The squirrel with its nut is a reflection of what we do. Gathering necessary products for the hard times to come. A squirrel gathers its nuts in the summer for when there is a shortage in the winter. The squirrel is ready for need.

The 72-hour emergency package

We would like to help the emergency package that has emerged from this into the world to make as many households in the Netherlands as possible self-sufficient in an emergency. Because the package itself will never be sufficient for every situation, it is important that everyone thinks about their own personal situation. Medication, special food or other specific items must be added to the package themselves. The 72-hour emergency package is the foundation of a good plan.

Surviving an emergency depends on how calm you remain, calm comes from preparation. We have added a guide to the package that will help you before, during and after an emergency. It also includes a step-by-step plan for dealing with the emergency.

For now we offer our 72 hour emergency package and are adding more and more individual items. When our new packages and ideas are finished and tested, they will also be added to our assortment. Do you have a super good idea or something you need, send us an app!